Recognizing the need for verbal communication within the human community, the work identifies that language is present in virtually every aspect of man’s existence. With language, music, as an aspect of entertainment which combines different notes to produce melody and pass information is composed. The work highlights that Bongo music is one cultural identity recognizable among the Igbo people of Eastern Nigeria. The Igbo are generally hard working people who relax with music after each working day. Bongo music comes in handy in these relaxation centres. The Bongo music composer, aware of the importance of music in fulfilling the people’s entertainment needs, crafts the lyrics of his songs, to capture the enjoyment-driven dispositions among the Igbo, bearing in mind the fact that in Ala Igbo, enjoyment is evidence of wealth. These tendencies serve as veritable links between the musician, audience and their roots. In crafting these songs the Bongo music composer brings to bear those very noticeable tendencies among the Igbo that serve to emphasize that wealth should be properly deployed to serve man’s personal and social needs. Through this brand of music, the Bongo musicians in Ala Igbo clearly express the larger Igbo concept that any wealthy person who does not eat good food and drink choice wines to nourish his body and edify his spirit certainly does not realize the material/practical values of the wealth he/she possesses. As the Igbo say, that which you eat while alive is what sustains you to the world beyond. Through careful thematic and stylistic assessments, the work identifies that Bongo music in Ala Igbo emphasizes those cultural values that distinguish the Igbo as a unique social group that considers enjoyment as evidence of good living.