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Research Article | Volume 5 Issue 3 (May-Jun, 2023)
The Challenges of Remote Interaction for Tour Guides in Morocco: Testimonies and Issues
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Under a Creative Commons license
Open Access
Abstract

This article examines the challenges tour guides face in remote interaction with their clients, with a focus on testimonials gathered from experienced guides. The results show that guides struggle to respond to negative online reviews, grab customers' attention, cultivate a good reputation, and regain the trust of potential customers. These challenges underscore the importance of adopting effective remote interaction strategies to maintain a good image and ensure the success of their activities.

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