With the establishment of the French East India Company and its commerce in the region of Coromandel Coast the importance of Pondicherry increased rapidly in terms of maritime commerce, though, it was a port of some considerable trade long before it. The present article aims to map out the commercial activities of the French East India Company between 1719 and 1769. It shows the (re)organization of the French East India Company and provides a glimpse of its performance in context of the region of Pondicherry in particular and Coromandel Coast in general.