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Research Article | Volume 4 Issue 2 (Mar-Apr, 2022)
Harley-Davidson
Pereira
 ,
Adalmiro
 ,
Vaz
 ,
Ângela
 ,
Gonçalves
 ,
Tiago
 ,
Sales
 ,
José
 ,
Correia
 ,
João
Under a Creative Commons license
Open Access
Abstract

The choice of Harley Davidson is not only because of being a successful company, but also because of its history and the relationship it has with its employees and customers itself. Harley-Davidson despite being a historic brand, when it comes to producing unique motorcycles, the company has not been at its best when it comes to sales to the younger market. This work aims to make a presentation of the company, main market positioning and SWOT analysis.

Keywords
Harley-Davidson
Strategy
SWOT
Motorcycles
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