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Research Article | Volume 4 Issue 3 (May-Jun, 2022)
Consumer Perception towards Green Products
Under a Creative Commons license
Open Access
Abstract

This study aims to determine the consumers‟ perception about green products from the three hundred seventy six (376) employees of the President Ramon Magsaysay State University, who were randomly selected during SY 2020-2021. This study uses a quantitative and descriptive correlational method of research to determine the relationship between the profile of the consumers and their perceptions toward green products. It is found out that majority with 189 or equivalent to 50.30% are from age group of 25-44 years old with mean of 37.64 years old, most of the respondents have attained bachelor‟s degree with 174 or equivalent to 46.30%, majority are from the rank and file with 273 or equivalent to 72.60%, while from supervisory position with 103 or 27.40%, most of the respondents are Permanent with 186 or equivalent to 49.50%, temporary, 108 or 28.70%, and contractual, 82 or 21.80%, mostly have monthly income ranges from Pphp10,001-Php20,000 with 151 or 40.20% and mean of Php 23,590.93 monthly. Based on the summary of the investigations conducted, the following conclusions were derived: the respondent is a typical female in her early adulthood, rank and file permanent employee, attained Bachelor‟s degree and have adequate monthly income. The respondents were “Agreed” on dimensions of green product as to desire, trustworthiness, preference, ethical, awareness, initiative and social welfare. There is slight correlation between green product as to desire on age, educational attainment, position, employment status and monthly income, slight correlation on ethical as to age and position, and negligible correlation between trustworthiness, preference, awareness, initiative and social welfare to all profile variables of age, educational attainment, position, employment status and monthly income respectively. The following recommendations are offered: that all products must be provided with complete labels specifically for check recycle label on the back of product, that the government is encouraged to provide polices for companies and manufacturers in providing reusable containers in order to adhere green products and may suffer long term losses if they market products that are not safe and have high environment risk, that the government is encouraged to help and support local producers and farmers to engage in organic products and to be competitive in the global market, that the government must frame stringent rules and regulations in support of green marketing and should assure proper implementation of the same, that the value and importance of “green products” must be included in the curriculum for values integration, high level of awareness and provide intensive mass media campaign is strongly recommended and lastly, to conduct a parallel or similar study with in-depth and wider in scope so as to validate the findings obtained in the study.

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