As a new e-commerce model, live streaming is rapidly rising in the market with its unique advantages and characteristics. However, with the rise of live-streaming marketing, a series of legal issues are also involved. For example, anchors need to ensure the authenticity and legality of their goods, merchants need to sign contracts with anchors and fulfil regulations on taxation and other aspects, as well as protect the intellectual property rights of their goods, while consumers also need to protect their rights and interests in the process of live-streaming with goods and remain vigilant against false propaganda and fraud. Therefore, the government needs to strengthen the market regulation of live-streaming with goods and study related legal issues to ensure a fair and orderly market. This article will focus on three legal issues: whether the anchor should be held responsible for the goods' quality, the ownership of the live-streaming account and whether the anchor can cancel the brokerage contract with the MCN at any time.