‘Tell me what I mean, before I speak’: A rhetoric and cultural analysis of some Ghanaian Wax Prints used by the President of Ghana during the delivery of COVID-19 Updates in Ghana

doi:N/A

eISSN: 2582-3647 / ISSN: XXXX-XXXX

International Journal of Arts, Humanities And Social Studies

2022, Volume 4, Issue 3

Research Article

‘Tell me what I mean, before I speak’: A rhetoric and cultural analysis of some Ghanaian Wax Prints used by the President of Ghana during the delivery of COVID-19 Updates in Ghana

Naa Korkor Leeyoo Watson-Nortey & Gloria AhimaBaffoe

Abstract

The paper examines and analyses some of the clothes worn by the President of Ghana during the delivery of COVID-19 Updates to the citizenry of Ghana. The aim of this paper is to discover the communicative function of the clothes worn by the President of Ghana during his delivery of COVID-19 Updates symbolically adds value to his speech with regards to the state of the Pandemic in Ghana. Using Textual Analysis, focus group discussions and interviews, the study provides a deeper examination of the various meanings of the cloths worn by the president during various COVID-19 national speeches. The research concludes that, the cloths worn by President of Ghana, during the delivery of speech to update citizens on measures taken against the spread of the Corona Virus in Ghana, performed additional communicative function through cultural understandings and nonverbal cues to appeal to the reasoning of the citizens.

Keywords

Cloths

Wax prints

Pandemic

COVID-19

Tradition

Communicative.

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